Collecting India’s aspirations as a canvas for creative thinking
Challenging the notion that future thinking should be informed by people’s needs – the DREAM:IN initiative seeks to explore what Indians are dreaming about. It intends to create a dynamic database of dreams gathered in cities, towns and villages across the country. These will be categorised, analysed and shared with business leaders, educators, social entrepreneurs, policymakers and designers to devise transformative and inclusive future scenarios. DREAM:IN intends to collide the dreams of a diverse India with the thoughts and actions of leaders across a range of sectors.
8-17 January 2011
101 dreamcatchers have been selected from students from over 20 Indian institutes of management, design, communication and film. They will be dispatched in groups across 11 itineraries which traverse rural and urban India. Along the way they will be questioning locals about their dreams and aspirations – for family, work, recreation, products and services – and capturing these on video. They are expecting to collect thousands of dreams. Before heading off they will receive training from a team from various backgrounds including ethnography, education, advertising and cinematography from across India plus Brazil, Italy, New Zealand and the US. This group features professionals from Nokia, Ogilvy & Mather and Parsons the New School for Design (New York). The findings will be returned to the DREAM:IN headquarters in Bangalore to be collated and categorised ahead of the conclave.
16-19 February 2011
February’s summit will bring together a selection of students, educators, policymakers, social entrepreneurs and professionals from sectors such as finance, IT, retail, telecommunications and energy. Participants include powerhouse retail entrepreneur, Kishore Biyani and Fast Company’s Bruce Nussbaum. Findings from the dream journey will be shared through a series of workshops. These will be used to inform future scenarios via a rigorous design-thinking methodology – with the view to devising concrete projects to effect fresh thinking around delivering products and services at scale.