Design for Every Dream! | BWAB-GFAL 2011

Sonia Manchanda

A 12 year old boy lives by the side of a busy street. He is wearing a tattered vest and his 2 year old sister sleeps soundly in his lap. This boy (Neville) speaks unexpectedly good English and he wants to be able to support his mom and dad – who take such good care of him. He is already good at repairing electricity boards and his dream is to grow up to an engineer. A modest dream that so many factors, so many systems can come in the way of!

A young able man (Tazhuddin), well dressed and articulate, carries toy drums on his shoulders and sells them. Why does he not have a regular job and roam the streets instead? Perhaps because his dream is to own a shop, be the boss, with the people who pass by in fancy cars coming to shop there!

A barefoot football coach on the hot sands of Marina beach in Chennai steadfastly takes classes. His dream is that he wants to see India win the World Cup!

Dreams tell us a lot about a society and a people. Dreams are personal and are the fuel that drives tomorrow.

Read the rest of this entry »

DREAM:IN Project Book | Brochure

View this document on Scribd

The complete documentation of DREAM:IN 1.0 tried and tested globally in New York and Brazil.

DREAM:IN at the Global Forum 2011 | BAWB-Latin America


For the next 3 days, starting this evening [for India], anyone anywhere can join BAWB Global Forum 2011 – a global virtual forum being hosted from Curitiba, Brazil. With many interesting speakers on the topics of Innovative Society, Design Thinking and Education for Sustainability!

  • Innovative Societies – Monday 29/8/2011 from 5:30 pm – 3:30 am (IST)
  • Design Thinking – Tuesday 30/8/2011 from 5:30 pm – 3:00 am (IST)
  • Education in Sustainability – Wednesday 31/8/2011 from 5:00 pm – 3:30 am (IST)

Carlos Tiexeira [from NY], Sonia Manchanda [from India], and Claudia M. Davis [from Brazil], will be presenting at this virtual conference amongst other speakers. We will try to watch the event together at the DREAM:IN Center, starting 5.30 pm today (when the event starts). Join us!

Read the rest of this entry »

“I am Anna!” | Dreams for a Corrupt-Free India

“Mein bhi Anna, Tu bhi Anna, Ab to saara desh hai Anna (I am Anna, You are Anna, now the whole nation is Anna)”

As the nation voices her support for Anna Hazare’s anti-corruption cause, we unite. While some of us fast, skip work to protest, donate money, volunteer time and work overnight to organize rallies, our dreams unite as well.

Listen to some of India’s dreams for a corrupt-free India!

Read the rest of this entry »

MARICO Innovation Awards | DREAM:IN Center

On August 10, 2011 the Marico Innovation Foundation, along with Innovation Alchemy organised a series of Innovation Practitioner Sessions on, “Innovation forIndia—Challengers, Opportunities and Potential”. The session was co-hosted by Idiom and held in the Dream:IN Centre.

Parvathi Menon from Innovation Alchemy anchored the event. She said the purpose behind such sessions was to share the learning and collaborate. She added that this session would be the last one in this theme.

Read the rest of this entry »

DREAM:IN Merchandise | DREAM:IN Books & Sweatshirts

Aren’t they delicious? Order your very own DREAM:IN Notebooks in a spectrum of bright colours!

Beautifully de-bossed DREAM:IN logo, 200 pages! The funds collected from sales of DREAM:IN Merchandise will go into the DREAM:IN Foundation!

Order yours now!
Rs. 85/- only

Drop into the DREAM:IN Center anytime between 10 am – 6 pm!
Idiom Design And Consulting Ltd.
Joseph Chemmanur Hall,
Indiranagar 1st stage 1st cross,
Bangalore – 560 038

Marico Innovation Practitioner Session | Innovation Alchemy

Marico Innovation Foundation is a platform to bring together research, knowledge, points of view and perspectives on Innovation in the context of India.

Open discussions and real conversations around HOW TO IMPLEMENT INNOVATION. The objective of these sessions is to share and learn about how break through innovations have been successful in India and what is needed to make them happen.

Join the session in Bangalore today 10th August, 2011 at 4.30 pm to interact and engage with Practitioners from Business and Social sectors who have been a part of implementing high-impact innovation within their space, hosted at the DREAM:IN Center.

Register here to ensure you can join the discussion, and registered participants will be informed with the updated panelist lists shortly. Seating is limited to 50 guests.

For more updates visit and follow @InnovationIndia on Twitter or email

The Marico Innovation Foundation Blog contains posts about previous winners, articles on Indian Innovation, application information and much more. Go to for more.